Business woman, fierce human being, talented creator and innovator, gifted mother, loving wife – Nadine seems to have all best hats! I am thrilled to have had the luck to interview her and represent her more than incredible natural beauty brand. From her best business tips to spiritual and beauty advice, as well as personal insights and stories, she’s revealing everything to us today! Enjoy the read…

Good Morning! First things first, what’s your name?

My Name is Nadine Ammari.

So Nadine, what do you do & where do you live?

After working as a holistic aesthetician in my green beauty concept store & spa in the very heart of Zürich for many years, in late 2016 I launched with my own luxury organic beauty line Namari Skin, right before the birth of my son. Just a few months ago my husband quit his job and we are now running the business together, sharing work and childcare equally.

Since two years we live in the countryside of Zürich, Switzerland, enjoying the green and calm environment with our two-year-old. Both my husband and I have roots in southern countries and feel most comfortable in warm climates, so at the moment we are looking for the perfect mediterranean place to settle down before our son starts school.

I was raised by a single hippie mom, part time living in communes, sharing a big farm house with like-minded people.

What were you doing before creating your own green beauty brand if I may ask?

I was originally working as a child nurse for 8 years before putting my dream (and barely escaping a burnout) of working in the green beauty industry into practice. Back then, this market was very little in Switzerland and it was a big and scaring step. But looking at my history it was no wonder I did not fit into the role of a nurse in a conventional medical surrounding so this tremendous change was exactly the right thing to do.

Why sustainable, organic and green? Or do you have better words to define the focus of Namari Skin?

I think a lot of my passion for everything that respects and honours our precious nature (that is what living sustainable and “green” is all about for me) comes from my childhood. I was raised by a single hippie mom, part time living in communes, sharing a big farm house with like-minded people. We used to make fires in the garden until late night while listening to shaman music, I was mainly dressed in second hand clothes, had my first Reiki attunement at the age of 9 and we spent most of our holidays camping in the woods. Aches and pains have been cured with herbal remedies and the only doctor I ever had was a homeopathic one. Which led to the fact that I always had a strong connection to mother earth. The trust in the healing forces of plants is something that I was literally born with. As for Namari Skin (and the rest of my business) it is not only about supporting people to go clean and healthy when it comes to skin care, it is also about sharing my connection to nature and my feelings regarding all her creations and creatures. And most important, it is about strengthening people’s own connection to themselves and their heart. Because this is where all the love, respect and gratitude come from that makes people conscious and caring for how we treat ourselves, each other and our precious planet. In shorter words: I just care about a lot more things than skin, although skin is my main obsession.

How did the idea come to you?

When working as a holistic aesthetician, I came across a lot of very beautiful designed and well performing products but there has never been the one line that suited my skin (or standards – I only work with vegan products) perfectly without any ifs and buts. We also needed to find a solution on how to combine work and parenthood in a way that allowed us to take care of our baby within the family. I eventually launched my own product line, basing on the formulations and ingredients that I was using already for myself and some clients while step by step giving up the brick and mortar business and personal services.

I used to get a lot of my inspirations – not only product wise but also in terms of visual appearance - from the health food industry and from ancient herbal remedies that I know since childhood.

I am interested to know more about your creative process? How did you start? Where did the creation happen? Where did you find your product?

I did – and always do – start by researching ingredients that address a specific skin concern/meet specific needs that I can’t cover with my already existing products. I choose ingredients that are available in the highest possible quality, that are whenever possible (which is the case for 98% of our ingredients) from organic farming or wild harvest, fair and sustainable sourced. Once I come across an ingredient that theoretically meets my expectation and my gut says yes to it (I work a lot with just listening to and trusting my gut!) I start developing a product by combining different ingredients while at the same time working on a one of a kind scent experience. Offering not only special textures but also amazing scents is part of my signature. Once I seriously start developing a product I become unstoppable. For weeks, maybe months I can’t stop thinking about (and playing with) ingredient combinations, scents, textures, colours and even names and texts. It’s like having “creative boosts” that come from somewhere I can’t really explain and it always feels like something magical and uncontrollable that just happens to me rather than “I’m doing it”.

Where does the inspiration come from?

I used to get a lot of my inspirations – not only product wise but also in terms of visual appearance – from the health food industry and from ancient herbal remedies that I know since childhood. Our packaging and some of the products are also inspired by art, like gold leaf and watercolour paintings.

Lately I also feel very inspired by Mediterranean life and everything sunny, beachy and boho/spiritual but it seemed difficult to incorporate theses aspects in our existing concept. During our last stay in Ibiza I realized that I am captured in a self-made prison of beliefs on how we have to appear as a brand to reflect our origin and the price segment in which we operate. Since Switzerland is the total contrary of these “alternative” things I was struggling a lot with how to fit it all together in one big, harmonious picture without losing the “swissness” in our story. It was a real mindf**** that was going on but I think I am finally able to let go of these narrowing beliefs.

I know being its own boss and running its own company is quite challenging, especially if you have to couple it with being a mum! How do you ground yourself or find yourself?

That is a difficult subject… Objectively, I could say “never”. At this time, I do not have any free hours or even days to dedicate to coming back to myself and to do things that are “just for me”. On the other hand, I’m really loving every aspect of my life right now and even if I’m often tired and at some points anxious about my never ending to do lists, I am happy and satisfied. We still run the whole production all by ourselves and blending those precious ingredients, filling them into our beautifully printed bottles and seeing them all dressed up in their stunning outer packaging is very centering and meditative for us. Also, we spend a lot of time outside with our son and since we are living close to the most beautiful fields and woods, I get to take grounding walks in nature even more than before. And last but not least, my Namari rituals help me survive even the most busy and chaotic days, while the glow they provide easily forgives late night working and short sleeping.

What are your best Health Tips?

Breathe. Hydrate. Sleep. Move. Spend as much time as possible surrounded by nature, animals and people that make you feel good. Eat mountains of veggies and fruits. And most important: work on being ever connected to your heart. If the love flows, everything else flows, too.

Why taking good care of one’s skin is important for you?

Skin is our largest organ and it is connected in some way or another to every single organ in and outside of the body. Our bodies start with skin and end with skin and they rely on it. Skin interacts with our inside as it does with our outside, building a connection between the two and being ever open and vulnerable to whatever we put on it from both sides.There is no other organ that plays such a big role in interpersonal affairs, nor is there a more direct and impactful way to express love, care and to let energies flow. So why should taking good care of one’s skin NOT be important?

What’s your favourite part about running your own business?

That I get to do whatever I want, whenever and however I like it. And that I can do what I love and what my heart yearns for on every single day of the week. (Office work doesn’t count here. ;-))

I believe it was not always easy and you had to cope with deadlines and things that were not going the way they should have. What were the difficulties you encountered while building your business and brand?

There is always a lot that one has to deal with when running a business or building a brand. The list would be endless if I answered to this in detail, so let’s just mention the 3 most annoying things: (1) Receiving big orders from retailers and not having enough stock, time to produce or ingredients on hand. Very frustrating. (2) Customs workers and careless office staff. If I got one cent for every minute that I spent with solving problems and mistakes made by third party office staff that does not pay attention at work, I would be richer than Bill Gates by now. (3) Envy. I dare to say that I am one of the least jealous people that I know. Regarding the fact that like attracts like, I do not have to deal with this often. But when I do, I find it really exhausting.

What advice would you give to someone who would like to make a living out of her passion?

Follow your heart, trust your gut and don’t listen to 1. your mother, because she will always be worried about you and 2. anyone who does not support you to the fullest in your project or even worse: who doesn’t believe in you. Be prepared to work 16 hours a day without being able to make a living of it in the beginning and to be forced to push mental, physical, organizational and financial boundaries again and again.

What is your biggest achievement so far?

Growing to a business size where effortlessly financing our family’s life is reality.

Who would you like to share a dinner with? Or an entire day with, who knows! Alive or not, your choice. And why!

My family. These two guys – husband and son – are the most precious things in my life and I would not want to spend my dinners or days with anyone else. I wouldn’t mind if Jed Mc Kenna would join us though. His books helped me a lot through a very difficult and dark time a few years ago.

What does the word “happiness” bring into your mind?

Me living my current life.

Tell us more about your new project/concept store/beauty institute – Qosms?! Where did it start? What do you offer there? How did you find your team? We want to know everything!

Qosms is a place where we offer not only the most amazing holistic beauty treatments (which I also give to clients whenever I have time) but also some beauty products, loungewear, beauty foods, smudging goods, gemstones and other stuff for holistic wellbeing and “contemporary mindful living” how I like to call it. It is basically a selection of things that I first discovered for me and used in my own life and that I wanted to share with our clients. Even the interior was designed by me and has the same style like our home. The difference between other green beauty stores – national and international – and ours is that our approach is to stock only vegan products. Less than more brands that we take in retail are European and our concept goes beyond skin care. I am not actively involved since I don’t have the time for it, but my mother who runs it offers the most amazing healing treatments inspired by the philosophy of Reiki, Shamanism and her medial skills.

Why did you want to launch such a project?

I had a business partner and we ran a concept store and spa in this location before. I actually was there before she moved in and when she moved out, it was clear that I want to continue but in a more holistic and consequent way according to who I am and how I live my life. My mother and sister joined to run the store and spa and to offer their treatments as well and while I physically left after the renovation and reopening because Namari was growing quickly at that time, they now can make a living of it so everything fell in place perfectly.

Favourite quote?

“You are exactly where you need to be.” From a street sign in Ibiza.

What’s your typical…Breakfast? Lunch? Dinner? Snacks?

Homemade chocolate spread with gluten free bread or porridge for breakfast, Massaman Curry for lunch and a big salad with a bowl of rice pasta, topped with my mother’s homemade pesto for dinner. In between: Berries, nuts, smoothies and sugar free chocolate with cashew butter topping. And the Ooh-la-la chocolate hazelnut biscuits from Rhythm 108. I have a real chocolate problem.

And a few fun questions to finish off – you may develop your choices or not:

Oprah Winfrey or The Dalai Lama ?

Oprah.

Cinema or Literature?

Literature.

Summer or Winter?

SUMMER!!

Dream or Reality?

What’s the difference?

Evolution or Revolution?

Evolution

Dare or Stare?

Dare.

Thank you Nadine!