Creative Living: Nadine Ammari – A Green, Organic & Sustainable Beauty Brand Creator

Business woman, fierce human being, talented creator and innovator, gifted mother, loving wife – Nadine seems to have all best hats! I am thrilled to have had the luck to interview her and represent her more than incredible natural beauty brand. From her best business tips to spiritual and beauty advice, as well as personal insights and stories, she’s revealing everything to us today! Enjoy the read…

Good Morning! First things first, what’s your name?

My Name is Nadine Ammari.

So Nadine, what do you do & where do you live?

After working as a holistic aesthetician in my green beauty concept store & spa in the very heart of Zürich for many years, in late 2016 I launched with my own luxury organic beauty line Namari Skin, right before the birth of my son. Just a few months ago my husband quit his job and we are now running the business together, sharing work and childcare equally.

Since two years we live in the countryside of Zürich, Switzerland, enjoying the green and calm environment with our two-year-old. Both my husband and I have roots in southern countries and feel most comfortable in warm climates, so at the moment we are looking for the perfect mediterranean place to settle down before our son starts school.

I was raised by a single hippie mom, part time living in communes, sharing a big farm house with like-minded people.

What were you doing before creating your own green beauty brand if I may ask?

I was originally working as a child nurse for 8 years before putting my dream (and barely escaping a burnout) of working in the green beauty industry into practice. Back then, this market was very little in Switzerland and it was a big and scaring step. But looking at my history it was no wonder I did not fit into the role of a nurse in a conventional medical surrounding so this tremendous change was exactly the right thing to do.

Why sustainable, organic and green? Or do you have better words to define the focus of Namari Skin?

I think a lot of my passion for everything that respects and honours our precious nature (that is what living sustainable and “green” is all about for me) comes from my childhood. I was raised by a single hippie mom, part time living in communes, sharing a big farm house with like-minded people. We used to make fires in the garden until late night while listening to shaman music, I was mainly dressed in second hand clothes, had my first Reiki attunement at the age of 9 and we spent most of our holidays camping in the woods. Aches and pains have been cured with herbal remedies and the only doctor I ever had was a homeopathic one. Which led to the fact that I always had a strong connection to mother earth. The trust in the healing forces of plants is something that I was literally born with. As for Namari Skin (and the rest of my business) it is not only about supporting people to go clean and healthy when it comes to skin care, it is also about sharing my connection to nature and my feelings regarding all her creations and creatures. And most important, it is about strengthening people’s own connection to themselves and their heart. Because this is where all the love, respect and gratitude come from that makes people conscious and caring for how we treat ourselves, each other and our precious planet. In shorter words: I just care about a lot more things than skin, although skin is my main obsession.

How did the idea come to you?

When working as a holistic aesthetician, I came across a lot of very beautiful designed and well performing products but there has never been the one line that suited my skin (or standards – I only work with vegan products) perfectly without any ifs and buts. We also needed to find a solution on how to combine work and parenthood in a way that allowed us to take care of our baby within the family. I eventually launched my own product line, basing on the formulations and ingredients that I was using already for myself and some clients while step by step giving up the brick and mortar business and personal services.

I used to get a lot of my inspirations – not only product wise but also in terms of visual appearance - from the health food industry and from ancient herbal remedies that I know since childhood.

I am interested to know more about your creative process? How did you start? Where did the creation happen? Where did you find your product?

I did – and always do – start by researching ingredients that address a specific skin concern/meet specific needs that I can’t cover with my already existing products. I choose ingredients that are available in the highest possible quality, that are whenever possible (which is the case for 98% of our ingredients) from organic farming or wild harvest, fair and sustainable sourced. Once I come across an ingredient that theoretically meets my expectation and my gut says yes to it (I work a lot with just listening to and trusting my gut!) I start developing a product by combining different ingredients while at the same time working on a one of a kind scent experience. Offering not only special textures but also amazing scents is part of my signature. Once I seriously start developing a product I become unstoppable. For weeks, maybe months I can’t stop thinking about (and playing with) ingredient combinations, scents, textures, colours and even names and texts. It’s like having “creative boosts” that come from somewhere I can’t really explain and it always feels like something magical and uncontrollable that just happens to me rather than “I’m doing it”.

Where does the inspiration come from?

I used to get a lot of my inspirations – not only product wise but also in terms of visual appearance – from the health food industry and from ancient herbal remedies that I know since childhood. Our packaging and some of the products are also inspired by art, like gold leaf and watercolour paintings.

Lately I also feel very inspired by Mediterranean life and everything sunny, beachy and boho/spiritual but it seemed difficult to incorporate theses aspects in our existing concept. During our last stay in Ibiza I realized that I am captured in a self-made prison of beliefs on how we have to appear as a brand to reflect our origin and the price segment in which we operate. Since Switzerland is the total contrary of these “alternative” things I was struggling a lot with how to fit it all together in one big, harmonious picture without losing the “swissness” in our story. It was a real mindf**** that was going on but I think I am finally able to let go of these narrowing beliefs.

I know being its own boss and running its own company is quite challenging, especially if you have to couple it with being a mum! How do you ground yourself or find yourself?Read more